{"id":882,"date":"2026-05-18T23:33:46","date_gmt":"2026-05-18T23:33:46","guid":{"rendered":"https:\/\/boyoon-m1-0426.wordifysites.com\/?page_id=882"},"modified":"2026-06-03T19:20:22","modified_gmt":"2026-06-03T19:20:22","slug":"assesta","status":"publish","type":"page","link":"https:\/\/boyoon-m1-0426.wordifysites.com\/?page_id=882","title":{"rendered":"Assesta"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"882\" class=\"elementor elementor-882\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92e7406 e-flex e-con-boxed e-con e-parent\" data-id=\"92e7406\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d116cf7 elementor-widget elementor-widget-spacer\" data-id=\"d116cf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-222edd6 e-flex e-con-boxed e-con e-parent\" data-id=\"222edd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd823f elementor-widget elementor-widget-heading\" data-id=\"4cd823f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Assesta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-899db3c elementor-widget elementor-widget-text-editor\" data-id=\"899db3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6 data-pm-slice=\"1 1 []\">Contributed to social media operations, digital marketing campaigns, and event marketing initiatives promoting psychology-based organizational assessment tools and solutions.<\/h6>\n<ol>\n<li>\n<h6><a href=\"#SocialMedia\">Social Media &amp; Content<\/a><\/h6>\n<\/li>\n<li>\n<h6><a href=\"#sns-section\">Digital Campaign<\/a><\/h6>\n<\/li>\n<li>\n<h6><a href=\"#email-marketing-section\" data-wplink-edit=\"true\" style=\"font-family: inherit;\">Event marketing<\/a><\/h6><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc81bab elementor-widget elementor-widget-menu-anchor\" data-id=\"fc81bab\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"ads-section\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"SocialMedia\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3b945c e-flex e-con-boxed e-con e-parent\" data-id=\"f3b945c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd63bb0 elementor-widget elementor-widget-spacer\" data-id=\"cd63bb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eef8c0d e-flex e-con-boxed e-con e-parent\" data-id=\"eef8c0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d20f181 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d20f181\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<a class=\"eael-wrapper-link-0f15669 --eael-wrapper-link-tag\" href=\"https:\/\/www.instagram.com\/assesta_official\/\"><\/a>\t\t<div data-eael-wrapper-link=\"eael-wrapper-link-0f15669\" class=\"elementor-element elementor-element-0f15669 elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"0f15669\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay_speed&quot;:3000,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/boyoon-m1-0426.wordifysites.com\/wp-content\/uploads\/2026\/05\/1.png\" alt=\"alex_marketing_portfolio\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/boyoon-m1-0426.wordifysites.com\/wp-content\/uploads\/2026\/05\/2.png\" alt=\"alex_marketing_portfolio\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/boyoon-m1-0426.wordifysites.com\/wp-content\/uploads\/2026\/05\/3.png\" alt=\"alex_marketing_portfolio\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6eef05b e-con-full e-flex e-con e-child\" data-id=\"6eef05b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1cdc38 elementor-widget elementor-widget-text-editor\" data-id=\"d1cdc38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Social Media &amp; Content<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aab685 elementor-widget elementor-widget-text-editor\" data-id=\"7aab685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6><strong>Objective<\/strong><\/h6><h6 data-start=\"420\" data-end=\"546\">Focused on growing brand awareness\u00a0 for Assesta\u2019s B2C Instagram account through trend-driven content tailored to audiences in their 20s and 30s.<\/h6><h6 data-start=\"420\" data-end=\"546\"><strong>Execution<\/strong><\/h6><ul><li data-section-id=\"1alpm8u\" data-start=\"386\" data-end=\"479\"><h6>Researched trending topics and developed 6 MBTI-based\u00a0<span style=\"color: inherit; font-family: inherit; background-color: transparent;\">educational content series<\/span><span style=\"color: inherit; font-family: inherit; background-color: transparent;\">.<\/span><\/h6><\/li><li data-section-id=\"1ph4nv8\" data-start=\"480\" data-end=\"580\"><h6>Planned and maintained a consistent publishing schedule of two posts per week.<\/h6><\/li><li data-section-id=\"g9idxb\" data-start=\"581\" data-end=\"672\"><h6>Collaborated with designers to produce and publish 40+ pieces of content.<\/h6><\/li><li data-section-id=\"641pwk\" data-start=\"673\" data-end=\"768\"><h6>Analyzed Instagram performance using Excel, compiled reports, and applied insights to improve future content strategy.<\/h6><\/li><\/ul><h6><strong>Result<\/strong><\/h6><ul><li data-section-id=\"1x59115\" data-start=\"904\" data-end=\"990\"><h6>Grew Instagram followers by 14.3% within 6 months<\/h6><\/li><li data-section-id=\"s54y2d\" data-start=\"991\" data-end=\"1123\"><h6>Increased monthly account reach by 64.5% within 6 months<\/h6><\/li><li data-section-id=\"s54y2d\" data-start=\"991\" data-end=\"1123\"><h6>Boosted monthly impressions by 30% within 6 months<\/h6><\/li><\/ul><div><a href=\"https:\/\/www.instagram.com\/assesta_official\/\"><span style=\"font-size: 18px;\">@assesta_official<\/span><\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a1e2af e-flex e-con-boxed e-con e-parent\" data-id=\"6a1e2af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9e8f8 elementor-widget elementor-widget-spacer\" data-id=\"1f9e8f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-919ca6a e-flex e-con-boxed e-con e-parent\" data-id=\"919ca6a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-454be69 elementor-widget elementor-widget-spacer\" data-id=\"454be69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d9c26f elementor-widget elementor-widget-menu-anchor\" data-id=\"8d9c26f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"web-section\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Copywriting\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4542e8 e-flex e-con-boxed e-con e-parent\" data-id=\"f4542e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67f47df elementor-widget elementor-widget-spacer\" data-id=\"67f47df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cea6a6 e-flex e-con-boxed e-con e-parent\" data-id=\"4cea6a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-072f388 e-con-full e-flex e-con e-child\" data-id=\"072f388\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63995f2 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"63995f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;autoplay_speed&quot;:3000,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/boyoon-m1-0426.wordifysites.com\/wp-content\/uploads\/2026\/05\/\uc57d\uac04\uc758-\ubcf8\ubb38-\ud14d\uc2a4\ud2b8-\ucd94\uac00-e1779424804764.png\" alt=\"alex_marketing_portfolio\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/boyoon-m1-0426.wordifysites.com\/wp-content\/uploads\/2026\/05\/\uc81c\ubaa9_\uc5c6\ub294_\ub514\uc790\uc778__2_-removebg-preview-e1779419056864.png\" alt=\"alex_marketing_portfolio\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9191e9f e-con-full e-flex e-con e-child\" data-id=\"9191e9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d15c3c4 elementor-widget elementor-widget-text-editor\" data-id=\"d15c3c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Digital Campaign<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b82fad1 elementor-widget elementor-widget-text-editor\" data-id=\"b82fad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6><strong>Objective<\/strong><\/h6>\n<h6 data-start=\"420\" data-end=\"546\">Increase user engagement and brand awareness for the platform\u2019s second-anniversary campaign.<\/h6>\n<h6 data-start=\"420\" data-end=\"546\"><strong>Execution<\/strong><\/h6>\n<ul>\n<li data-section-id=\"1alpm8u\" data-start=\"386\" data-end=\"479\">\n<h6>Conducted competitor research and benchmark analysis of anniversary marketing campaigns in similar B2C platforms.<\/h6>\n<\/li>\n<li data-section-id=\"1ph4nv8\" data-start=\"480\" data-end=\"580\">\n<h6>Evaluated performance data from the previous first-anniversary campaign to identify engagement gaps and improvement opportunities.<\/h6>\n<\/li>\n<li data-section-id=\"g9idxb\" data-start=\"581\" data-end=\"672\">\n<h6>Contributed campaign ideas based on research insights.<\/h6>\n<\/li>\n<li data-section-id=\"g9idxb\" data-start=\"581\" data-end=\"672\">\n<h6>Supported content ideation by suggesting interactive question formats and infographic-based promotional concepts.<\/h6>\n<\/li>\n<li data-section-id=\"g9idxb\" data-start=\"581\" data-end=\"672\">\n<h6>Reviewed promotional SMS copy and discount messaging to ensure clarity and consistency.<\/h6>\n<\/li>\n<\/ul>\n<h6><strong>Result<\/strong><\/h6>\n<ul>\n<li data-section-id=\"1x59115\" data-start=\"904\" data-end=\"990\">\n<h6>Contributed to generating over 7,000 campaign content views<\/h6>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-279658f e-flex e-con-boxed e-con e-parent\" data-id=\"279658f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61cc591 elementor-widget elementor-widget-spacer\" data-id=\"61cc591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d55a1f e-flex e-con-boxed e-con e-parent\" data-id=\"2d55a1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93cf2a4 elementor-widget elementor-widget-menu-anchor\" data-id=\"93cf2a4\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"email-marketing-section\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Eventmarketing\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-636bbe4 e-flex e-con-boxed e-con e-parent\" data-id=\"636bbe4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4d53ed elementor-widget elementor-widget-spacer\" data-id=\"f4d53ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b0d9ec e-flex e-con-boxed e-con e-parent\" data-id=\"1b0d9ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6deeef e-con-full e-flex e-con e-child\" data-id=\"e6deeef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-12c6d95 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"12c6d95\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f904b00 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f904b00\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/boyoon-m1-0426.wordifysites.com\/wp-content\/uploads\/2026\/05\/KakaoTalk_20260519_192957916-1024x768.jpg\" class=\"attachment-large size-large wp-image-942\" alt=\"ALEX_EVENTMARKETING\" srcset=\"https:\/\/boyoon-m1-0426.wordifysites.com\/wp-content\/uploads\/2026\/05\/KakaoTalk_20260519_192957916-1024x768.jpg 1024w, https:\/\/boyoon-m1-0426.wordifysites.com\/wp-content\/uploads\/2026\/05\/KakaoTalk_20260519_192957916-300x225.jpg 300w, https:\/\/boyoon-m1-0426.wordifysites.com\/wp-content\/uploads\/2026\/05\/KakaoTalk_20260519_192957916-768x576.jpg 768w, https:\/\/boyoon-m1-0426.wordifysites.com\/wp-content\/uploads\/2026\/05\/KakaoTalk_20260519_192957916.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62fdffd elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"62fdffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/boyoon-m1-0426.wordifysites.com\/wp-content\/uploads\/2026\/05\/KakaoTalk_20260518_165836164-1024x768.jpg\" class=\"attachment-large size-large wp-image-892\" alt=\"ALEX_EVENTMARKETING\" srcset=\"https:\/\/boyoon-m1-0426.wordifysites.com\/wp-content\/uploads\/2026\/05\/KakaoTalk_20260518_165836164-1024x768.jpg 1024w, https:\/\/boyoon-m1-0426.wordifysites.com\/wp-content\/uploads\/2026\/05\/KakaoTalk_20260518_165836164-300x225.jpg 300w, https:\/\/boyoon-m1-0426.wordifysites.com\/wp-content\/uploads\/2026\/05\/KakaoTalk_20260518_165836164-768x576.jpg 768w, https:\/\/boyoon-m1-0426.wordifysites.com\/wp-content\/uploads\/2026\/05\/KakaoTalk_20260518_165836164-1536x1152.jpg 1536w, https:\/\/boyoon-m1-0426.wordifysites.com\/wp-content\/uploads\/2026\/05\/KakaoTalk_20260518_165836164-2048x1536.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f93a9ff e-con-full e-flex e-con e-child\" data-id=\"f93a9ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fddc956 elementor-widget elementor-widget-text-editor\" data-id=\"fddc956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Event marketing<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89acab1 elementor-widget elementor-widget-text-editor\" data-id=\"89acab1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6><strong>Objective<\/strong><\/h6>\n<h6 data-start=\"35\" data-end=\"149\">To improve booth traffic and B2B lead acquisition at HRD Korea 2024 by targeting HR professionals.<\/h6>\n<h6 data-start=\"420\" data-end=\"546\"><strong>Execution<\/strong><\/h6>\n<ul data-start=\"562\" data-end=\"891\">\n<li data-section-id=\"38s2eg\" data-start=\"562\" data-end=\"697\">\n<h6>Sourced and coordinated event materials, props, and giveaways prior to the event.<\/h6>\n<\/li>\n<li data-section-id=\"p0uywz\" data-start=\"698\" data-end=\"821\">\n<h6>Proactively approached attendees and distributed flyers to drive booth traffic, offering giveaways in exchange for business cards to capture qualified leads.<\/h6>\n<\/li>\n<li data-section-id=\"p0uywz\" data-start=\"698\" data-end=\"821\">\n<h6>Engaged prospects through small talk and guided interested attendees to consultants for one-on-one advisory sessions.<\/h6>\n<\/li>\n<li data-section-id=\"p0uywz\" data-start=\"698\" data-end=\"821\">\n<h6>Organized post-event lead database.<\/h6>\n<\/li>\n<\/ul>\n<h6><strong>Result<\/strong><\/h6>\n<ul>\n<li data-section-id=\"1x59115\" data-start=\"904\" data-end=\"990\">\n<h6>Increased qualified lead acquisition by 140% compared to HRD Korea 2023<\/h6>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b49b27 e-flex e-con-boxed e-con e-parent\" data-id=\"8b49b27\" data-element_type=\"container\" 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Social Media &amp; Content Digital Campaign Event marketing Social Media &amp; Content Objective Focused on growing brand awareness\u00a0 for Assesta\u2019s B2C Instagram account through trend-driven content tailored to audiences in their 20s and 30s. Execution [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-882","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Assesta - boyoon-m1-0426<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boyoon-m1-0426.wordifysites.com\/?page_id=882\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assesta - boyoon-m1-0426\" \/>\n<meta property=\"og:description\" content=\"Assesta Contributed to social media operations, digital marketing campaigns, and event marketing initiatives promoting psychology-based organizational assessment tools and solutions. Social Media &amp; Content Digital Campaign Event marketing Social Media &amp; Content Objective Focused on growing brand awareness\u00a0 for Assesta\u2019s B2C Instagram account through trend-driven content tailored to audiences in their 20s and 30s. 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