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Oneul Running
Contributed to social media content creation, event marketing operations, and influencer campaign coordination for charity running events built around a hybrid donation-based participation model.
Social Media & Content
Objective
Increase awareness of a running event Instagram account and build an engaged participant community.
Execution
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Planned and produced Instagram content (event announcements, community activities, participant interviews, and program promotions)
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Facilitated community engagement through comment and DM responses
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Managed Instagram Stories to provide real-time updates and enhance participant engagement
Result
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Published 90+ Instagram posts
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Grew the account from 0 to 2,000 followers organically within 7 months
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Achieved an average of approximately 246 likes per post
@oh_run_official
Event Marketing
Objective
Executed a hybrid running event system that engaged participants through structured offline activities and online participation tracking.
Execution
Recruited participants through multiple social media channels including Instagram and blog platforms, managing outreach and event sign-ups
Organized participants into teams and managed participant communication via group chats for coordination and engagement.
Collected and verified running records, compiled results, and published event outcomes.
Result
Delivered 5 hybrid offline–online running events with structured participation systems
Increased participation from 300 to 500 participants
Managed a 50+ member community group
Influencer Marketing
Objective
Executed an influencer collaboration strategy to recruit and engage creators through targeted outreach.
Execution
Contacted and onboarded influencers across different audience tiers through targeted outreach.
Managed ongoing communication with influencers, sending reminders and supporting content consistency to ensure regular posting.
Supported influencers as community contributors to amplify campaign visibility and engagement.
Result
Recruited 7 influencers across micro to mid-tier follower ranges (1K–40K)
Achieved a high retention rate, with 6 out of 7 influencers re-engaging in subsequent campaigns
Character Marketing
Objective
Drove community engagement and user-generated content through a character-based marketing campaign.
Execution
Developed original brand characters and established a dedicated Instagram account for character.
Created character-based visual assets and usage guide to enable community participation.
Produced character-themed merchandise to support campaign activation.
Result
Generated 100+ user-created posts and stories
Achieved 4,000+ Instagram sticker impressions
Distributed 800 character-themed merchandise items to participants
