Assesta

Assesta

Contributed to social media operations, digital marketing campaigns, and event marketing initiatives promoting psychology-based organizational assessment tools and solutions.
  1. Social Media & Content
  2. Digital Campaign
  3. Event marketing
alex_marketing_portfolio
alex_marketing_portfolio
alex_marketing_portfolio

Social Media & Content

Objective
Focused on growing brand awareness  for Assesta’s B2C Instagram account through trend-driven content tailored to audiences in their 20s and 30s.
Execution
  • Researched trending topics and developed 6 MBTI-based educational content series.
  • Planned and maintained a consistent publishing schedule of two posts per week.
  • Collaborated with designers to produce and publish 40+ pieces of content.
  • Analyzed Instagram performance using Excel, compiled reports, and applied insights to improve future content strategy.
Result
  • Grew Instagram followers by 14.3% within 6 months
  • Increased monthly account reach by 64.5% within 6 months
  • Boosted monthly impressions by 30% within 6 months
alex_marketing_portfolio
alex_marketing_portfolio

Digital Campaign

Objective
Increase user engagement and brand awareness for the platform’s second-anniversary campaign.
Execution
  • Conducted competitor research and benchmark analysis of anniversary marketing campaigns in similar B2C platforms.
  • Evaluated performance data from the previous first-anniversary campaign to identify engagement gaps and improvement opportunities.
  • Contributed campaign ideas based on research insights.
  • Supported content ideation by suggesting interactive question formats and infographic-based promotional concepts.
  • Reviewed promotional SMS copy and discount messaging to ensure clarity and consistency.
Result
  • Contributed to generating over 7,000 campaign content views
ALEX_EVENTMARKETING
ALEX_EVENTMARKETING

Event marketing

Objective
To improve booth traffic and B2B lead acquisition at HRD Korea 2024 by targeting HR professionals.
Execution
  • Sourced and coordinated event materials, props, and giveaways prior to the event.
  • Proactively approached attendees and distributed flyers to drive booth traffic, offering giveaways in exchange for business cards to capture qualified leads.
  • Engaged prospects through small talk and guided interested attendees to consultants for one-on-one advisory sessions.
  • Organized post-event lead database.
Result
  • Increased qualified lead acquisition by 140% compared to HRD Korea 2023