Keumsan Gallery
Contributed to exhibition promotion, social media strategy development, and audience engagement initiatives for contemporary art exhibitions and art fairs.
Ads Campaign
Objective
Supported the launch of the inaugural art fair by driving brand awareness and increasing online traffic.
Execution
Built and managed integrated Meta and Google Ads campaigns within a six-month budget plan
Set up conversion-focused funnels directing users to the Instagram profile and official website
Ran A/B tests on creatives and audiences, iterating campaigns based on performance data
Monitored results and continuously adjusted campaigns to improve efficiency across channels
Result
Generated 28M+ impressions across Meta Ads campaigns
Instagram followers grew 2.9x
Google Ads (Search & Performance Max) drove 140K+ users to the official website
Social Media&Content (1)
ART ASIA Objective
Revived an inactive Instagram account and expanded the target audience from Korea to India to strengthen brand awareness and follower growth.
Execution
Increased posting frequency to reactivate account performance and improve algorithm reach.
Analyzed Indian Instagram trends and competitor accounts to localize content direction, visuals, and messaging.
Conducted A/B testing to identify high-performing content formats.
Result
Shifted audience focus toward India, with 96.6% of followers based in India.
Uploaded over 50 content pieces over a two-month period.
Social Media&Content (2)
KEUMSAN GALLERY Objective
Enhance gallery brand awareness and increase artwork visibility through exhibition-focused content.
Execution
Planned exhibition and artwork-focused content while managing the gallery’s Instagram account.
Improved accessibility to exhibition information through Instagram Stories, Highlights, and Lit.link (link-in-bio platform) integration.
Analyzed industry trends and internal account performance data to develop data-informed content strategies.
Result
Managed 120+ Content posts
Achieved approximately 19% follower growth over one year.
Created data-informed visual content based on content analysis, generating reach approximately 4x higher than the follower base.
Website Management
Objective
Built and optimized the Art Fair website to improve content visibility and increase organic traffic.
Execution
Collaborated with a development agency to design and refine the website’s information architecture.
Planned, structured, and published key content sections including interviews, articles, and exhibitor pages.
Designed and implemented a newsletter pop-up for lead capture and managed the collected user database within an integrated marketing strategy.
Result
Published 50+ content pieces
Increased direct traffic by 10x over 4 months
Maintained user engagement, with page frequency (PV/UV) peaking at 2.0 on select content
Email Marketing
Objective
Focused on reducing visitor drop-off and building a qualified lead database for long-term audience engagement.
Execution
Built and optimized a newsletter-driven conversion funnel to turn social media and website visitors into potential customers.
Designed and developed HTML newsletters to ensure consistent brand communication across major email platforms.
Result
Generated 150+ qualified leads, including galleries, collectors and visitors, within 4 months.
Maintained a near-zero unsubscribe rate across email campaigns through audience-focused content and consistent brand messaging.